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新聞營銷

來源:北海韜睿網絡公司  時間:2013-07-11  點擊:0

新聞營銷是運用新聞為企業宣傳的一種營銷方式。新聞營銷的表現形式可以為廣播電視新聞報道或網絡媒體的資訊轉載、微博微信等社交媒體的傳播等。新聞營銷在企業的營銷活動中是最有效的、效果范圍最廣泛的一種營銷方式。企業通過視頻、文字等形式通過新聞營銷向用戶展現企業文化、品牌內涵、產品等元素。能有效的提升企業產品的知名度,非常有利于引導消費者消費。

新聞營銷的形式主要為企業抓住社會的熱點新聞,并以合適的方式切入到新聞事件中來達到企業的營銷效果。比如王老吉的1億捐款和杜蕾斯的避孕套套鞋防水等事件都是新聞營銷的經典案例。恰當的新聞營銷能快速的提升企業品牌的知名度。

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